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S4E27 - Leadership buy-in is essential with Lukas Vermeer

Experiment Nation: The Podcast

CHAPTER

Cultivating a Culture of Experimentation

This chapter explores the development and scaling of a culture of experimentation within a prominent company, emphasizing the need to integrate this approach across all departments. It highlights the importance of cross-functional collaboration and leadership support in overcoming traditional silos between marketing and IT teams. The discussion also addresses the challenges and strategies for fostering effective experimentation frameworks and promoting continuous improvement organization-wide.

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