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Inside the 2024 Digital Battle

Lost Debate

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Digital Dynamics of Political Discourse

This chapter analyzes the evolving landscape of online political engagement, particularly in the context of the 2024 elections. It contrasts the campaign strategies of Joe Biden and Donald Trump on platforms like TikTok and Facebook, highlighting the role of digital advertising, grassroots enthusiasm, and meme culture. The discussion sheds light on how political narratives are shaped online, especially among younger voters, and the implications for voter perception and campaign effectiveness.

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