Steering Through Setbacks with AVEO Oncology's Michael Bailey
Business Of Biotech
Navigating Challenges in Biotech Launches
This chapter explores the intricacies of post-commercialization failures in biotech and biopharma, highlighting the need for strategic positioning and adaptability in a competitive landscape. It emphasizes the role of collaboration, innovation, and the use of AI to enhance sales strategies and patient outcomes. Furthermore, the discussion underscores the importance of tailored approaches over rigid commercial playbooks, especially when faced with unprecedented challenges like the COVID-19 pandemic.
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