The Rise of Social Media Connections

I think people are going to expect more community aspect in the sense of, say these big celebrities never responding to comments or DMs. I think you're going to start to see more of them responding and you kind of already do like, do you follow Julian Hough? Mm hmm. Love her. She's doing this challenge that if you post on stories every morning when you do it and then at the end of it, post a photo on your feed, you're essentially entered to do a one hour Skype call with her. So I think bigger influential people like more in the celebrity space are connecting with people more. You see a lot more athletes that are doing more things on