Adapting to Modern Marketing: The Importance of Digital Communication

I’ve always believed that attention is the most important currency for anyone trying to achieve success. Whether you’re selling sneakers, building a brand, or running for office, you need people’s attention to make it happen. In this 2019, I share how I’ve chased attention my entire life—from designing lemonade stand signs as a kid to turning my family’s liquor store into a $60 million business.

I break down why most marketers fail, how to navigate platforms like Facebook, LinkedIn, and TikTok, and why building a brand is far more sustainable than chasing leads. If you’re struggling to get traction or feeling stuck in outdated strategies, this keynote is packed with practical advice to help you adapt, execute, and thrive.