How Do You Get People to Stick?

"I got to know bill really well, and i had a chance to see behind the senes, what they were doing at a pretty deep level. And if you look thike, their entire business ran off of this print news letter called theno b s news letter," he says. "Everything else is an appendage to that, right? Their events, their a seminars, their courses, everything, it was just appendages to the two goals of the business."