The Power of Words: Framing Climate Conversations

This chapter examines how terminology related to climate issues influences public perception and concern, highlighting a study on the familiarity of terms such as 'climate change' and 'climate crisis.' It discusses the implications of framing in science communication, detailing how emotional language and specific wording can shape audience attitudes and perpetuate biases. Ultimately, the chapter emphasizes the necessity of thoughtful language use to effectively convey the urgency of climate-related issues.