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Introduction
AJ Vaden, co-founder of Brand Builders Group and New York Times bestselling author of Take the Stairs. Today we're gonna talk about what do you need legally to protect and build your personal brand? Heather is a friend but also someone that we happen to be a client of so you guys are gonna get to hear from Heather in just a few minutes But ultimately if you have any concerns around like am I really protecting my business legally? Am I doing anything to actually protect my intellectual property?