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Intimacy co-ordinator Ita O'Brien, Heart disease trials, Celebs & beauty brands

Woman's Hour

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Beauty Brand Evolution: Rode's Success and Social Media Influence

This chapter explores the rise of the beauty brand Rode, its acquisition by Elf, and the changing dynamics in the cosmetics industry driven by celebrity influence and social media. It highlights how modern beauty brands are shifting towards effective, minimalistic products while catering to a diverse audience, including older women.

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