Ep #001: Welcome to the Influencer Marketing Blueprint Podcast
The Bottom Line: Ecommerce Tactics for Profitable Growth
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Introduction
Cody Woodick: Let's dive into what the current model of influencer marketing is. Taylor Lagus: What we would probably call the former model or the broken model is initiating relationships with influencers in a transactional way. The traditional pay for post model where brands reach out and say they want that influencer to post about their brand can lead to so much trouble, he says.
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