Building Trust in a Small Business

Start ups begin, by definition, with no traction. So you'll need to build the relationship first. The best way to do that is through specificity and selection. Compound trust isn't zero sum. It builds as you go back and forth. This type of growth takes time. Sleice did the hard work of understanding their customers for years. They created the infatuations while being uncompromising in who they were helping. That was the core of it all. Building up a struture where business owner has the best possible experience for customer over long term creates the type of company we come to day.