Is Hyper Normalization a Newer Concept?

Alexey erchak coined the phrase hypernormalization to describe that feeling. In two thousand 16 a documentary made by adam curtis uses that same title. The overall point here is that even knowing and recognizing that things are messed up, that we're living in a way that's completely unsustainable, it's all fake. It isn't enough to actually cause change just to know it, even if everybody knows it. And they'll basily ride as long as they can until it will inevitably come crashing down.