(Sponsored) The future of in-game ads, in-app purchases and beyond
The GamesIndustry.biz Microcast
00:00
Rewarded Video Ads Are a Proven Tool to Increase Game Monetization
R rewarded video ads offer a positive value exchange by giving the player an in-game reward. 47% of developers agree that it's the most important ad format in their mix. 23% said native ads, which can be integrated into the games look and feel, are the most importantAds. Only 7% said interstitial ads were most important to their monetization mix. The numbers are really concrete and they speak for themselves with the June 2022 mobile game monetization research with IAP.
Transcript
Play full episode
