176: Transforming Your Destination into an E-Commerce Platform with Mo Parikh
Destination Marketing Podcast
00:00
Destination Can Influence the Customer Experience More Than They've Ever Had Before
Destinations will be able to influence the customer experience more than they ever have if things continue down this path, at least from my perspective. The number of customers that sign up for these programmes and are also opting in to a niche news letter around that topic hovers in te 65 to 75 % rates. In four, five, six months periods, these organizations are grown ithour emal list by ten, 15 thousand males. It's a significant amount because it really allows you to now talk to more people about more focous things.
Transcript
Play full episode
