3 Frameworks to Transform Your Business
Marketing Against The Grain
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Navigating Product Channel Fit and Hiring Grit
This chapter explores the critical concept of product channel fit and its impact on startup growth, emphasizing that the channel dictates success strategies. It also highlights the importance of a structured hiring process and the need for grit in candidates, advocating for diverse skill sets over personal affinities. Through engaging discussions and frameworks, the speakers provide insights into effective marketing strategies and team-building techniques essential for business transformation.
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