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A/B Testing 101 by Booking.com Product Manager

The Product Podcast

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Is This a Valid Abe Comparison?

A simple abe comparison is not possible in this case, because there are too many changes and too many variables. The idea is that for a b experimentation, you try to isolate a single change so that you can er understand the impact of that change. Tis just an example. Is what i just changed? And basically here, the only difference is that you increase the size of them a. Everything else remain same. So this is a good example of ab test. And you can really compare the impact base verses variant, ande e, impact the size of the image has on on your change could now, there are few things when we talk about experimentation that we need to know....

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