Apple Announces New iPhones for All the Fans

Apple has announced new iPhones for all the fans. As far as I can tell, this is not a game changer. This is just more faffing around the edges. And I think they've wasted their X. But I feel like pulling out the X in any branding time,. it's like your big gun, isn't it? That's like, okay, it's time. It's time for the X version of whatever we've got.