Seth Godin is the author of 18 books that have been best sellers around the world. His latest book, What to Do When It's Your Turn, is now in its fifth printing. Seth has founded several companies, including Yo-Yo Dine and Squidoo. He did the first generation UX for educational computer games in 1983 when dinosaurs ruled the earth. In 2018, he was inducted into the marketing hall of fame.

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