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People Behind the Product #3: What's Next in Retail?

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Social Buying Is a New Way of Shopping

Group buying and social buying is a new way of shopping that we just are still seeing very, very early experimentation here in the yachts. I think it's a, it totally depends on the type of product, right? There's certain things you just don't want to tell the whole world that you're buying all the time. And sometimes it can be something like food related, right, that is consumable that might go bad. Most likely that group purchase has to happen within a physical radius that's close enough where you can deliver the product pretty quickly.

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