5min chapter

The Innovation Show cover image

Bob Moesta - Jobs To Be Done

The Innovation Show

CHAPTER

The Mistake of Engineers to Overweight the Value of Their Technology to Solve Customer Problems

Anshu Sharma of Storm Ventures has earned justifiable recognition for calling attention to the problem which he dubs stack fallacy. The misstep is so common in the high-end tech world that Anshu Sharma says it's almost the sign of disruption.stack fallacy highlights the tendency of engineers to overweight the value of their technology and underweight downstream applications, like helping people go back to school.

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