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30. You May Be Barking Up the Wrong Tree: Re-Evaluating Your Audience

The Bootstrapped Founder

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3 Ways Your Product May Be Misaligned

Take a look at your product to see if it may be misallined in one of these three ways. First, maybe your product operates in the wrong medium. Are you offering we bas ses and your customers expect a native mobile application? Or are you sending emales where your customers would prefer text messages or push notifications? Do your customers have to use your complicated interphase on a small screen? This really extends beyond your product too. It extends to you help desk as well. The medium is really important. And indigile, infimate businesses. We have a lot of choice. I used to be the web or nothing else. But now, with tablets and mobile phones,

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