The Transition From Western to American Fashion

The transition from western where as kind of more work where into the American fashion lexicon. How did companies respond with their marketing efforts post World War II and then as we start to move forward into the Cold War era? And there is a few reasons why you know this happens and there are larger cultural ships that happened around it. The creativity starts to come in fits and starts and sometimes kind of awkwardly in the way that they're sold and available to a public that was a little bit more ready for dressing this way.