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The Champagne Cocktail
Cocktail College
Exploring the Versatility and Appeal of Vermouth
Discover the intricate details and variations of vermouth, with a focus on Lucero Zay vermouth, and delve into its potential in creating versatile cocktails. The discussion expands to include pairing options with other fortified dessert wines, like Madeira and Malaga, while pondering about the underrated elements in a bartender's toolkit.
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Speaker 2
Yeah, so it's, it's, and you know, what's the tricky thing? And what I really don't like about social media is that social media is designed in such a way that they're always putting the wrong metrics in front of you. So if you're on YouTube, they're always, you know, pushing, oh, you got that many views or you have that much subscribers. Same thing when you go on any, any social platform out there. They are just like, it's like, they really want to train your brain. Okay, I want these numbers to go up. But this is not the metric that really matters. That's going
Speaker 1
to be an interesting conversation that we are now about to have because I actually think, or I, I was with you on that perspective for the last 11 and a half years, and over the past couple of weeks, or maybe two months, I came to change perspective a little bit and what really pushed me over the fence was Twitter's most recent change that you can now see the reach of other people's
Speaker 3
tweets. Oh,
Speaker 2
yes, exactly. I
Speaker 1
saw this. I'm not really, excuse me for interrupting you,
Speaker 2
but I saw I came across this, excuse me if I'm, if I sound like a, like a grandpa, but I just saw this maybe
Speaker 1
two days ago. So I was like, Oh, right now you can see the reach. So this has, let's say a
Speaker 2
60 person region. This one is 14 and this one is 350. And so like, I just came across this a few, a few days ago. So yes, I would love to hear your,
Speaker 3
your take on that. Yeah,
Speaker 1
I don't have figured out full, I don't fully figure out how I best utilize this. But I think that number can prove incredibly valuable for topic selection and for audience research. Say, for example, we were talking before the recording about the, the Twitter ad things that we were testing with $1 a day campaigns and how you target accounts that have followers that are relevant to yourself.
Speaker 3
And
Speaker 1
when I think about it, let's say I'll pick one account of somebody we both know, Dennis, you friend from both of us. And I want to be in front of an audience that is like Dennis's audience, which is tough because he's all over the place from time to time. I can look at his profile. And I can use third party tools to filter out for the most, most seen tweets. And then I can go back to Twitter and validate that information to see if that's actually the reach that Twitter is reporting themselves. So in terms of, I don't know what to write about in my welcome sequence. And I don't know what to write about in a weekly newsletter going through relevant accounts with that have audiences you want to be in front of. And then being able to see what topic resonates with that audience right now as other people tweeted on that exact same day, I think can become a really valuable resource of information and inspiration. This is this is interesting. But the only thing that we
Speaker 2
have to to get right is that
Speaker 1
not every popular topic is how can
Speaker 2
I frame it the right way?
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