2292: Six Signs Your Favorite Fitness Influencer Is Full of Crap
Mind Pump: Raw Fitness Truth
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The Dangers of Influencer Fitness Marketing
This chapter examines the marketing tactics of fitness influencers, particularly their focus on physical appearance to attract clients. It critiques the lack of educational content in their approaches, emphasizing the need for real-world coaching experience and client-tailored strategies. The speakers highlight the importance of non-verbal communication and the pitfalls faced by trainers who rely solely on social media fame without hands-on experience.
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