#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Are You Seeing a Growth in Product Engage Leads?
The funnel is the one thing that coalesses that ther operation steamers. We're looking at emcells and product engage leads and escuels, and a pc lis somebody who engages in the platform and begins the cable b process,. So we're looking at all those analytics, and right now that is a major, major focus. And then we begin to, once they begin transacting, there begins a life cycle approach, which we're have to say, we're still early days, right?
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