Navigating Ticket Pricing and Industry Shifts in Music

The chapter explores the challenges faced by artists and promoters in setting ticket prices and managing the secondary market in the music industry. It delves into the shift towards commercial success and limited product releases, comparing the strategies of artists like Taylor Swift to those of older acts. The conversation also addresses the misconceptions surrounding streaming revenue, the influence of emotions in decision-making, and the complexities of pricing strategies in the live music business.