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FAQ's About Deliverability
Deliverability Defined
The Power of Sender Reputation in Email Marketing
Bad sender reputation is one way to almost ensure that you're going to start ending up in the spam folder more often. Make sure you don't look like a spammer because at the end of the day, how many times can I say that? "Spam filters are machines and algorithms" They only see the data. So it's any machine that's going to look like spam and potentially hurt your reputation and get you in the spam folders.
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