The number one thing that those companies seem to look at is, how many subscribers are we going to reach? It's always the first thing. Its fine if you get to work with certain select group of creators. But the more nuanced approach is to work with those with the most engaged audiences. Theres much more metrics you want to look at.
Marques and Andrew give some first impressions on the new Samsung Galaxy Tab S8 Ultra before talking about a JerryRigEverything video where Zack cracks a OnePlus 10 Pro in half. They wrap up with a discussion about YouTube subscribers and whether or not they even matter in the age of algorithms. This is a quirky one with some good insights sprinkled throughout!
Links:
JerryRigEverything OnePlus 10 Pro video: https://bit.ly/3veysx7
JerryRigEverything Humvee video: https://bit.ly/3HjqWnd
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