Learn The Power of Analytics Reporting Automation via Big Query with Gabriel Freeman
Conversion Tracking Playbook
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GA4 BigQuery
The breakage is being able to connect that order back to the person that signed up for an email through the Facebook campaign. That's just at this point becoming the age old question of attribution. And it's a challenge, but I think if you really can get all your data sources in one place, then you have a couple of different stories and you can start to make sense of it. But it's easier said than done and that's kind of whatever is trying to figure out.
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