18min chapter

Acquired cover image

LVMH

Acquired

CHAPTER

Strategic Decisions and Alliances

This chapter explores the strategic decisions made by Rachamier and Arno to gain control of LVMH, including proposing a bid for 25% of the stock and forming alliances with other entities like Guinness. It also discusses the complex ownership structure of LVMH, Bernard Arno's unique strategy of financial engineering, and the impact of his actions on Rachamier.

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