
EP 04 - The TRUTH About What's Working In Media Buying Right Now
Adspend with Ash Melwani and Rabah Rahil
00:00
Is It a Team Thing?
i think its split between reiterating the winners and l coming entirely different concepts. You're playing media byer and creative strategist, but then you're also giving your designers a good amount of autonomy in terms of creative, not stratagy. But i do think they need some information on hay, here's what worked. Here's my hypothesis for for why it worked. And here's what i think we should test next. Is that, are you king of get getting that to them on a weekly basis? Yes. I'm literally giving them like, here'swhat's working. If you want to make an iteration of this, great. Because that could be just another winter, right?
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.