2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 04 - The TRUTH About What's Working In Media Buying Right Now

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Is It a Team Thing?

i think its split between reiterating the winners and l coming entirely different concepts. You're playing media byer and creative strategist, but then you're also giving your designers a good amount of autonomy in terms of creative, not stratagy. But i do think they need some information on hay, here's what worked. Here's my hypothesis for for why it worked. And here's what i think we should test next. Is that, are you king of get getting that to them on a weekly basis? Yes. I'm literally giving them like, here'swhat's working. If you want to make an iteration of this, great. Because that could be just another winter, right?

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