There is a lot of power in using structure data mark up, or schema. And that is extra pieces of code that you put into the h t m l cote of your sight. So there s, again, it depends on the feature. There's different tactics, a little bit for each but it's all part of the optimization nowadays. Features did not exist in two thousand and six when i started. They have changed through this pandemic too. Like we saw google do a lot of up dates to evenGoogle my business, in releasing extra nuggets of information o people to stay safe. It's interesting to see how they evolve to life in the world sos.