Mastering the YouTube Algorithm

This chapter explores the evolution of the YouTube algorithm, emphasizing viewer satisfaction over subscriber counts. It highlights the necessity for creators to understand their audience and create resonating content, while also discussing the importance of branding and effective packaging. Additionally, the chapter outlines strategies for monetization that prioritize niche audiences and genuine passion in content creation.

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In this episode, Dusty Porter interviews Leroy, a YouTube strategist with extensive experience in helping creators grow their channels. They discuss the day-to-day responsibilities of a strategist, common challenges faced by creators, the importance of storytelling, viewer retention, and effective monetization strategies. Leroy emphasizes the need for a solid plan, an understanding of the audience, and the significance of branding and packaging in achieving success on YouTube.

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About Leroy:

I'm Leroy, a YouTube Strategist. I've been doing YouTube since 2009, had my first success in 2012 and stopped focusing on my own channel full-time in 2019. By accident, I built a creative production agency off the back of the channel and worked with some awesome brands around the world from it.

I came back to YouTube in 2022 as a strategist when I saw that it became an actual role and said goodbye to my businesses fully.

Since then I have helped creators of all sizes monetize their channels with just one video, tripled subscriber counts in a matter of months, and garnered millions of views in the process.

Now I work with established creators, entrepreneurs and other fun clients and think about YouTube all day!

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00:00 Introduction to YouTube Metrics

00:31 Podcast Introduction and Sponsorship

01:16 Meet Leroy: YouTube Strategist

02:16 Day in the Life of a YouTube Strategist

03:47 Client Onboarding Process