084 | Billy Abbott | Blends, Single Malts & Old vs. New Ways of Drinking Whisk(e)y | The Whisky Exchange
The MAFFEO DRINKS Podcast
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Whiskey's Dual Identity: Tradition and Modernity
This chapter examines the dynamic interplay between whiskey's traditional roots and its evolving role in modern cocktail culture. It highlights the diverse ways whiskey is introduced to new audiences and the importance of inclusive marketing strategies. The discussion also addresses the growing acceptance of blending and higher-quality spirits in cocktails, reflecting a shift in consumer appreciation and industry practices.
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