8min chapter

Marketing Made Simple cover image

#177: Why “Both-And” Thinking is the Future of Leadership

Marketing Made Simple

CHAPTER

Profit and Purpose: Finding Balance in Business

This chapter explores the interplay between profit and purpose in business, advocating for a focus on solving client problems while maintaining profitability. It emphasizes the importance of collaboration and understanding diverse viewpoints to enhance decision-making and foster a purposeful work environment.

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