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497: Lessons About Human Will and Those Who Don't Break. "Combat Leadership at Iwo".

Jocko Podcast

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Merchandise Launch and Brand Reflections

This chapter highlights the excitement surrounding the launch of new merchandise, specifically the 'Discipline Equals Freedom' shirt line. The hosts share insights into their brand's journey, discuss upcoming designs, and introduce a subscription service for monthly shirt releases while maintaining a light-hearted tone.

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