Technology is making existing behaviors easier. We're doing the same things, but we're ing them in ways that are more efficient and that are actually taking advantage of the free tools that we have in our pockets for the most part. And therefore we're getting more out of existing behaviours. Technology changes the trade offs. So it changes the balance, the emphasis. Certain activities end up being, you end up doing them more because technology increases the r y,. Increases the return, or the savings, or the impact of those actions.

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