Did the Growth of E Commerce During the Pandemic Trigger the Decision?

Did the growth of E Commerce during the pandemic trigger the decision at all? We have been thinking about this sort of problem, this sort of opportunity. How do we take this asset that we know is so meaningful and really supercharge it? I'm very much on the edge, but I just I wore, you know, free t-shirts that I'd gotten at ad-type conferences for roughly two years straight. "I kind of I'm wearing one right now," he says.