In this episode, Leora Halpern Lanz, award-winning hospitality marketing leader and Associate Professor at Boston University’s School of Hospitality Administration, shares how visibility can directly impact guest satisfaction. Using a real-world hotel case study, she shows why physical and digital visibility matter as much as the investments we make in renovations.
Leora challenges hospitality leaders to think beyond promotion, asking whether we’re measuring the right things and whether our marketing reflects true care for guest wellness. You’ll hear why authentic engagement across touchpoints not only elevates the guest experience but also drives higher satisfaction scores.
If you’ve ever wondered why great ideas and investments don’t always translate into results, this conversation offers practical insights on turning visibility into value.
Learn more about her new book, Developing Your Marketing Mindset.
Also see: Developing Your Marketing Mindset: A Guide for Hospitality Professionals
Hospitality Daily is brought to you with support from Mews, the operating system for hospitality that replaces fragmented systems with one connected way to manage reservations, payments, revenue, and guest service. Listen to my recent conversation with Mews founder Richard Valtr for a deep dive on what's happening with AI and hotel tech today.
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If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
