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I Love Using Math as a Tool to Represent People All the Way Down
Marketing is a really cool canvas against which to study human behavior. If you are a psychologist who's fluent in math and knows a bit about capital markets, you've got minute by minute tick by tick information on how the people of the world are feeling. I like big, bold, basic principles, precepts. We're kind of stuck in this notion that when we reason, it's in social terms. And we kind of like get out of the objective terms.