Jim launches going 40% since Alex and Layla exited the majority share. Jim launch since we sold it to whatever ish years ago, whatever the time was 2021. There isn't one thing. We just improved a lot of little things. And so right now, you probably have this big list of should-dos. The rush that kills everyone. It's the hope that this new thing is somehow going to shortcut the work that needs to be done.

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