How to Build a Lasting Company with John Berkowitz of OJO
For Starters with Alexa von Tobel
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Ojo: A Platform for Consumers and Real Estate Agents
Ojo is a platform that serves consumers and real estate agents in the broader residential real estate space. The pain point that launched Ojo was personalization at scale. In 2015, we launched a very simple decision tree chat bot to engage with consumers. We were just using that as an effective way to find out information on how consumers were thinking or solving problems. And so we pivoted the entire idea of the business, we said, Oh, we need to go do that.
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