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#27 - All-In Ticketing Exposed: A Candid Conversation with Randy Nichols

The Live Music Industry Podcast

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Navigating Ticket Price Complexities

This chapter examines the intricate dynamics of ticket pricing in the live music industry, focusing on the relationships between promoters, ticketing companies, and agents. It discusses the psychological impacts of pricing strategies, the need for transparency, and potential industry reforms to enhance customer experience. A call for collaboration among key players highlights opportunities to optimize pricing while balancing profitability for all stakeholders.

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