3min chapter

B2B Marketing with Dave Gerhardt cover image

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

CHAPTER

Brand Oriented Marketing for B2B SaaS Companies

Marketing for a B2B SaaS company in a world where there's no cookies and privacy is key. What you've built with your audience is rooted in trust and authenticity, right? In the sense that they know what they're going to get from you. That's why they want to hear from you and each other, which is important. There's no sexy one line answer to like, what is a media company? Yeah.

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