5THWAVE - The Business of Coffee and Hospitality cover image

A conversation with Peter Dore-Smith, The Coffee King of Fitzrovia

5THWAVE - The Business of Coffee and Hospitality

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The Importance of Coffee in London

I'm not really in coffee but I've always, always been in hospitality. The funny thing is I'm now 53 years old and when I was around 15 years old, I said to my mum, I want to be a hotel manager. And of course I grew up in the outer eastern suburbs of Melbourne. So that's when I started getting into hospitality and that's what I absolutely enjoy is the buzz and the energy of service and looking after people. When he went back to Melbourne after his visa expired, which was 1998, I noticed then that coffee in Melbourne had started to change. That there were specialty coffee shops. We didn't even call it specialty then. Shops that had

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