Introduction

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create valuable content. We discuss on what it takes to create content that is perceived as valuable so that you are much more in demand as an influencer.

If we don’t get it right, people are going to perceive your content as trivial, it will feel complex and what happens is that your content gets forgotten. But if you get it right, people will realize that it is useful, simple and ultimately it becomes unforgettable.

The three principles that you need to consider when doing this:

1. Distinction comes at the end
2. It comes from their world
3. Actionable leads to impact

The Thinking Hierarchy

• Essential: At the base level, it has to be essential in their lives. It needs to hit home. Otherwise they are going to perceive your content as junk. So, at the base level, you need to make it informational to make it atleast 1X important.
• Expansive: The next stage where your content should deepen the thinking on your topic and area of expertise. If that’s not the case, it becomes trivial. We are trying to extend the body of knowledge so that it becomes useful and 2X important.
• Actionable: Your content should be able to get results. People should be able to use it in their lives. Otherwise, it is not valuable and what we want is to create something that is invaluable so that it is 3X important.
• Refined: Is the content easily effective? We are trying to move from something that is perceived as complex to something that is simple enough for people to do it. In this way we can move it from 3X to 6X.
• Distinct: The final stage which is about making your information distinct. We shouldn’t start with it but finally, we want it to stand out. The result that we are looking for is to make it unforgettable instead of being forgotten. The results move to 10X.

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ABOUT MEL ABRAHAM

Mel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses.

Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to livinglife bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

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