EP25: How to Leverage Affiliate Marketing and eCommerce
Big thanks to Omnisend for sponsoring the pod! With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

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In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) roll up their sleeves and tackle the wild, wonderful, and sometimes messy world of affiliate marketing. From TikTok Shop’s rising stardom to Glossier’s affiliate finesse and even the chaos of the Fyre Festival, this episode has it all. The crew dives headfirst into what makes affiliate marketing tick, debates its ROI versus traditional media, and doesn’t shy away from the hard truths about over-reliance on affiliates potentially watering down a brand.

What You’ll Learn:

Why affiliate marketing is the not-so-secret weapon for DTC brands (when done right) TikTok Shop vs. traditional affiliate strategies: the ultimate showdown Behind-the-scenes success stories from Glossier to Gymshark (and a peek at the Fyre Festival debacle) The double-edged sword of affiliate marketing—when it helps and when it hurts What the future holds for affiliate marketing (spoiler: it’s not as simple as you think) A generational look at how affiliate channels are evolving, from Millennials to Gen Z

Whether you’re a marketing pro ready to geek out or just curious if TikTok is the future of shopping, this episode is your ticket to staying ahead of the affiliate marketing curve!

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00:00 Teaser Trailer

00:56 Wine Talk and Podcast Intro

02:58 Deep Dive into Affiliate Marketing

10:05 Affiliate Marketing Strategies and Channels

15:39 Success Stories in Affiliate Marketing

18:49 The Fyre Festival Case Study

21:28 TikTok as an Affiliate Marketing Channel

24:29 The Lipstick King Phenomenon

24:59 Challenges of QVC-Style Shows in the US

26:16 TikTok as an Affiliate Marketing Channel

28:22 Generational Shifts in Social Media Usage

31:10 The Future of Affiliate Marketing

38:59 Buy or Sell: Affiliate Marketing Insights

45:21 Closing Thoughts and Next Episode Preview

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠

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