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Voodoo Acquires Be Real: Expanding Authentic Content Sharing
The chapter delves into Voodoo's acquisition of Be Real for 500 million euros, emphasizing Be Real's unique ability to promote authentic content sharing among its 40 million users. With a mix of cash and shares, Voodoo plans to leverage its growth optimization expertise to propel Be Real's vision globally. The conversation also touches on the evolving social media landscape, the increasing demand for genuine experiences, and a recent cyber attack on CDK Global by a hacking group.