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THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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The Florida Effect on Memory
Priming effects take many forms. If the idea of eat is currently on your mind, you will be quicker than usual to recognize the word soup when it is spoken in a whisper or presented in a blurry font. Primed ideas have some ability to prime other ideas, although more weakly. Like ripples on a pond, activation spreads through a small part of the vast network of associated ideas. The mapping of these ripples is now one of the most exciting pursuits in psychological research.
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