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Data Is the Currency of Retail Success: Insights from MasterCard's Emilie Kroner

RETHINK RETAIL

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The Impact of Technology on Family Interactions and Retail Adaptations

This chapter explores the impact of technology, especially platforms like TikTok, on family interactions and personal rituals. It emphasizes how children's use of technology shapes family activities and highlights the necessity for retailers and brands to adapt to these evolving consumer behaviors.

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